Portfolio

nigelmaine.com

nigelmaine.com

Automation

Automation

Financial Service

Financial Service

Donate!

Donate!

Title From Herts Money

Title From Herts Money

X1 Church 2009

X1 Church 2009

Ask About Faith

Ask About Faith

Ask 2

Ask 2

DKLN

DKLN

Felin Geri West Wales

Felin Geri West Wales

Finpoint Home Page

Finpoint Home Page

Geonovo Home Page

Geonovo Home Page

Consultancy Process

Consultancy Process

Geonovo Hhh

Geonovo Hhh

Landing Page Example

Landing Page Example

SalesXchange Infographic

SalesXchange Infographic

Salesxchange Home Page

Salesxchange Home Page

The Standard Home Page

The Standard Home Page

Insurance Provider

Advising on marketing strategy, business process, telecommunications technology, digital presence, marketing automation and presentations.

Coffee Shop Ministries

A new approach was needed to an old question! Christianity has long been a contentious subject and so we decided on a different approach so that all types of people could engage with committed Christians online and "off-line", meeting in coffee shops on Sunday mornings:

  • Development of a responsive platform CMS website, UX, graphics and technical back-end
  • Copywriting, social media strategy and automation
  • Branding and design of marketing assets; brochures, leaflets, posters, cards etc.
  • Production of material to help satellite coffee shop ministires
  • Completed a book to help encourage new believers to read the Bible

Click here to visit #ask about faith

Ask About Faith Home Page Image
Ask About Faith Resources Page Image

Online Community for Business Owners

Since the beginning of 2014 this niche project has attracted over 10,000 new visitors spending up to an average of 12:36 minutes on site in September. The project included:

  • Development of a CMS website, UX, graphics and technical back-end
  • Copywriting, social media strategy and automation
  • Public speaking at seminars and networking events
  • Meeting with senior local government officials and business owners to gain support
  • Writing a book to accompany The Standard which will be published later this year (2014)

Click here to visit The Standard

The Standard Home Page Image
The Standard Donate Page Image

B2B Financial Services

I created the entire ‘go-to-market’ strategy for this UK start-up to launch an online B2B Financial Services SaaS platform for SME borrowers and major lenders. I presented the plan and budget costs in Germany where it was immediately approved. The digital marketing brief covered the following:

  • Specified and implemented end-to-end business infrastructure and fully integrated marketing automation solution including:
  • Translated and remodelled existing EU company web site, working closely with the software development team in Germany to simplify the User Experience for the UK market.
  • Developed separate dynamic blog site including copy, graphics and technical back-end
  • Structured seamless touch-points for users of PC, tablets and smartphones users
  • Designed and Implemented dual use company video/Powerpoint presentation for face-to-face meetings and online
  • Established “tone-of-voice” via branding and content strategy
  • Responsible for all advertising decisions, banner placement, copywriting and PR direction
  • Facilitated presentation/meetings, radio interviews and public speaking
  • Management: Two direct reports (UK & GmbH), No.10 marketing related contractors & No.5 technology contractors
  • Provided advice and guidance to Directors throughout project including weekly and monthly analytics reports

Achieved first deal online of £3m in ten weeks.

finpoint-home-500
finpoint-landing-page

Events & Venue Hire

Felin Geri is an events start-up business based in West Wales that hires out its premises for weddings, parties and outdoor events.

  • Marketing to B2B & B2C
  • Defined and executed first phase business development / marketing plan including:
    • Market Research
    • Social Media
    • Affiliate Marketing
  • Designed, created and produced CMS web site including all copywriting, graphic design and art direction
  • Defined and managed technical back-end
  • Creative input throughout contract to deliver a “ready-made-business”
  • Created an online events booking process that achieved the first enquiry after two weeks of website going live
  • Implemented first phase automation using auto responders for newsletter data capture
  • Provided consultancy to Directors throughout project
Felin Geri Home Page
Felin Geri Home Page
Felin Geri Home Page

Emergency GPS Mobile Phones

Geonovo manufactured a simplified (small form) emergency GPS enabled mobile phone for lone workers, vulnerable individuals or elderly people with Alzheimer’s disease.

My brief was to establish a new digital presence, orientate the new sales team members and re-establish links with resellers. In addition I presented a new digital marketing strategy to the board of directors and main investor. The plan was agreed.

  • Marketing to B2B, B2C, Resellers, Channel Partners and their sales teams
  • Created digital online and offline business development infrastructure using magazine, direct mail, Landing Page, Marketing Automation and CRM
  • Created online and offline digital infrastructure using magazine, direct mail, landing page, marketing automation and CRM, mobile marketing strategy, QR codes and email campaigns
  • Designed and implemented corporate and eCommerce CMS web site inc template redesign, images, copy, web journey, usability (UX), SEO, SEM, A/B testing and conversion optimisation strategies
  • Prepared company presentations and created induction & training program for new sales team
  • Advised on investment strategy at board level using iPhone Apps as main driver and helped review company business plan, cashflows, P&L
  • Prepared presentations & scripts for Chairman, CEO and sales team for investors, partners, resellers and customers
  • Created the induction & training program for new sales team
  • Provided internal support to members of staff, interviewed and engaged interns and liaised with necessary media industry suppliers including creative and technical activities

Seeing an opportunity, I designed an iPhone App to complement sale of the main product and produced submissions which won an industry award (TSA Crystal Awards - Best Innovation 2011).

Geonovo Home Page Image
Geonovo Health Hub

Marketing System for SMEs

A start-up project to create a collaborative marketing system and framework for SMEs

  • Developed main web site including Registration, Subscription & Payment and Automated Affiliate Management
  • Designed and project managed development of CMS website inc copywriting, graphic design and art direction.
  • Designed, created and produced promotional content (Banners, Adverts, White Papers etc).
  • Defined and managed technical back-end, specifying the software components required, working with developers.
  • Repurposed a Social Network platform to act as the main Registration Platform.
  • Integrated Member Registration with Subscription payment platform and Marketing Automation.
  • Designed and project managed development of Group web Site for members.
  • Designed & produced fully operational demonstration web site incorporating click-through tutorial.
  • Auto responders for email & newsletter delivery
  • Infographics, brochure design and copywriting
  • Produced the business/marketing plan & three years financials
salesXchange Home Page Image
salesXchange Infographic

Financial Services Group

As a start up, everything was needed to establish their presence in this voraciously competitive market.

  • Created the ‘go-to-market’ strategy and partnership ‘tone-of-voice’
  • Create CMS website inc graphics, copywriting, content and registration
  • Personalised URL, direct mail and video campaign for lead generation resulted in winning additional multi-million pound pension
DKLN Home Page Image

Telecoms Reseller

The brief was to establish a marketing department and redefine the marketing strategy for the business.

  • Build on their direct mail and lead generation activities
  • Copywriting for general content, sales letters, sales pages, web pages and newsletters
  • Redesign website and UX

Telecoms & CRM Consultancy

This business provided specialist Voice over IP (VoIP), CRM and voice recording solutions.

As a start-up I developed one of the largest independent ecommerce websites in the UK along with an online quotation and services booking system. I established a multi-touch marketing strategy which consistently secured new business resulting in multiple high-value long-term telecoms contracts achieving over £5m in revenue which represented a massive ROMI.

  • Devised an online voice recording demonstration site, used to close business for major financial services companies
  • Integrated FrontRange (Goldmine) CRM & voice recording to manage in/outbound telesales for quality management
  • Management: Five Direct Reports, External Reports: Marketing No.3, Technical: No.1–No.15

Telecoms Reseller

A start-up directing a sales team and small group of developers to create an extensive ecommerce and telecoms web presence.

Activities included a multi-touch lead generation campaigns using email, direct mail, mini websites and PPC strategies which resulted in 500% increase in new telesales appointments.

My consistent sales & marketing strategies achieved “Reseller of the Year” in 1997 and 1998

Office Technology & Interiors Reseller

Start-up business selling and project managing all manner of office related installations, from print room sized photocopiers, LANs and telephone systems to complete office refurbishment.

Direct selling via a team of six to eight sales people to large firms of solicitors, housing trusts & hospital trusts and financial services.

Other activities included: Direct mail, Exhibitions, Telesales, Cold Calling, Magazine/Display & Radio Advertising.