Marketing Strategy + Technology = Income
Marketing needs to have the highest priority in every business and it's not all about creating pretty pictures! It's 'first contact' and if the journey 'works' your prospects will become customers - happy days! But there's a challenge. You've got to have all your ducks in a row.
Every business can succeed as long as there's the opportunity to make a profit, no matter how small. Effective marketing can help scale your business and therefore it's only a matter of knowing where to start. And that's where I come in...
All it can take is a fresh pair of eyes or a certain twist on a new marketing plan and it changes everything.
Strategy is digital and that means creating marketing strategies using market research and persona segmentation (including Customer Service and Usability) to blend the right user experience that converts browsers or 'tyre-kickers' in to customers.
Closing a deal face-to-face still counts, but Conversion Optimisation prepares a customer for what should come next, i.e. the order. I have a successful approach to consulting and if you feel there's a fit, get in contact with me and let's meet up for a chat.
The business landscape has changed which means we have to communicate differently and that means more authentically. We all want to engage first and buy later, so Interruption marketing is out and content marketing is in.
It's not just about videos going viral either, it is about how people see you as a supplier. Inbound or 'attraction marketing' means presenting a blend of digital content, like info graphics, blogs, videos and podcasts etc., that helps prospective customers get to know you better before they buy from you.
A good place to start is to begin thinking how you like to be sold to and how you like to buy. Do you search first? How long do you check out a supplier before you buy?
Reaching out to any number of prospects is normally the most costly and sometimes can appear to be the most unproductive aspect of marketing.
Advertising in print or online, email, direct mail, events or any other form of promotion needs to be carefully considered to make sure you get the highest ROI, especially if you have to keep repeating the activity to get noticed.
You must have a robust plan in place and be expectant of both the outcome and costs. I'll make sure there are no unpleasant surprises by giving you a complete budget plan.
From the moment someone wants to engage with your business, you have to be ready to direct your prospects or existing customers down a path that ensures they have the most enjoyable experience possible and gives them what they want.
The technology used in marketing works with conversion optimisation which is about making sure there are no barriers to achieving your optimum sales. The areas I'll help you with are:
- Websites & Landing Page Solutions
- Marketing Automation Software
- CRM Software
- Telecoms & Call Centres
There's a time and a place for everything, especially when it comes to social media and your business. It's about getting the right balance and showing your customers that you're able to communicate on a personal level and not just use automation.
Social media is an important part of the mix because it enables your business to project its tone-of-voice and maintain visibility. We're selling person-to-person, not business-to-business!
It's important to know the right approach to each of the social media platforms so that you can exploit them effectively without incurring the wrath of the users!
Once the plans are in place and you're ready to go, there's one last element that needs to be addressed- and that's the glue to hold it all together.
It's about making sure sales & marketing are aligned and that the overall picture can be presented by all those who 'front' the business, so training and support play an important part in the overall strategy.
Together we'll create a view of the business that presents itself head and shoulders above your competition, that effortlessly engages in 'social selling' and ultimately establishes a profitable and enjoyable environment to work in.